This forms part of the Digital Operations Processes.
This provides the rates for NRL archived match vision and photos for commercial and non-commercial use.
We may update the NRL Rate Card from time to time, in which case we will post the updated version of the NRL Rate Card on our NRL Help website (https://help.nrl.com). As such, please check back periodically to see if our NRL Rate Card has been updated.
Ensure that the relevant permissions and approvals have been obtained prior to using video footage and photo images commercially.
Please contact the Content Services Team who will review your request.
Refer to:
NRL and Archived Match Vision
| Technical and Fulfilment | All standard projects will be subject to a minimum $900 fee. Some projects will be subject to quote. | |||||
NRL (Internal), State Leagues, Clubs, etc. | ||||||
| NRL Club rights agreements allows the use of NRL and archived vision for club promotional purposes only at no cost i.e. Non - commercial purposes. Technical and Fulfilment fees will still apply. | ||||||
Commercial Partner (Advertising Use)** | ||||||
| Type | Price | Standard Rights Period | Min. or part thereof | Additional Rights Period | ||
| TV Commercials | 6 Months | 1 Year | 2 Years | |||
|---|---|---|---|---|---|---|
| Broadcast | $5,000.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Digital | $2,500.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Broadcast & Digital | $6,500.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Digital Promo | $2,500.00 | 12 Months | up to 1 minute | |||
| Non - Broadcast | ||||||
| Corporate & Promotional | $1,500.00 | 12 Months | up to 1 Minute | |||
| Corporate & Promotional | $4,500.00 | 12 Months | up to 5 Minutes | |||
Non-Commercial Partner (Advertising Use)** | ||||||
| TV Commercials | 6 Months | 1 Year | 2 Years | |||
| Broadcast | $7,500.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Digital | $3,750.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Broadcast & Digital | $9,750.00 | 3 Months | up to 5 Seconds | x2 | x3 | x4 |
| Digital Promo | $2,500.00 | 12 Months | up to 1 minute | |||
| Non - Broadcast | ||||||
| Corporate & Promotional | $2,500.00 | 12 Months | up to 1 Minute | |||
| Corporate & Promotional | $7,500.00 | 12 Months | up to 5 Minutes | |||
Broadcast Programming | ||||||
| Broadcast (Inc. Catch-Up) | $3,900.00 | 3 Months | up to 1 Minute | |||
| Broadcast (Inc. Catch-Up) | $11,700.00 | 3 Months | up to 5 Minutes | |||
| All Media | $5,850.00 | 3 Months | up to 1 Minute | |||
| All Media | $17,550.00 | 3 Months | up to 5 Minutes | |||
** State of Origin, Test Match and NRL Grand Final Match Vision incurs a 20% loading on above prices.
NRL and Archived Photos*
| Technical and Fulfilment | All standard projects will be subject to a minimum $500 fee per project. Some projects will be subject to quote | |||||
NRL (Internal), State Leagues, Clubs etc. | ||||||
| NRL Club rights agreements allows the use of NRL and archived images for club promotional purposes only ie. Non - commercial purposes. Technical and Fulfilment fees will still apply. | ||||||
Licencees | ||||||
| 2.5% of Wholesale Price* | Term of Licencee Contract | |||||
| * Minimum Guarantee of $1,000 | ||||||
Editorial (including Online Editorial) | ||||||
| Per Image | 3-4 images | 5+ images | 10+ images | |||
|---|---|---|---|---|---|---|
| Newspapers/Magazines | $150.00 | per image | $120.00 | $105.00 | Contact Rep | |
| Books | $250.00 | per image | $200.00 | $175.00 | Contact Rep | |
| Books/Magazines (Cover) | $500.00 | per image | $400.00 | $350.00 | ||
Commercial Partner** | ||||||
| Digital Use | per image | 2+ images | 5+ images | 10+ images | ||
| Social Media | $400.00 | 3 Months | per image | $320.00 | $280.00 | Contact Rep |
| Online (website,apps) | $750.00 | 6 Months | per image | $600.00 | $525.00 | Contact Rep |
| EDM | $1,500.00 | 3 Months | per image | $1,200.00 | $1,050.00 | Contact Rep |
| Unlimited Digital Use | $2,500.00 | 6 Months | per image | $2,000.00 | $1,750.00 | Contact Rep |
| Marketing/Advert Use | per image | 1+ images | 5+ images | 10+ images | ||
| Brochure/Postcard/Flyer | $1,500.00 | 3 Months | per image | $1,200.00 | $1,050.00 | Contact Rep |
| Print Ads | $2,000.00 | 3 Months | per image | $1,600.00 | $1,400.00 | Contact Rep |
| Billboards/Transit Ads | $3,000.00 | 3 Months | per image | $2,400.00 | $2,100.00 | Contact Rep |
| POS/Packaging | $1,750.00 | 3 Months | per image | $1,400.00 | $1,225.00 | Contact Rep |
| Corporate and Promotional | per image | 1+ images | 5+ images | 10+ images | ||
| Internal Presentation | $500.00 | 12 Months | per image | $400.00 | $350.00 | Contact Rep |
| Internal Newsletter/EDM/Website | $300.00 | 12 Months | per image | $240.00 | $210.00 | Contact Rep |
| Broadcast | per image | 1+ images | 5+ images | 10+ images | ||
| TVC | $1,000.00 | 12 Months | per image | $800.00 | $700.00 | Contact Rep |
| Broadcast Programming | $500.00 | 12 Months | per image | $400.00 | $350.00 | Contact Rep |
Non-Commercial Partner** | ||||||
| Digital Use | per image | 1+ images | 5+ images | 10+ images | ||
| Social Media | $600.00 | 3 Months | per image | $480.00 | $420.00 | Contact Rep |
| Online (website, apps) | $1,150.00 | 6 Months | per image | $920.00 | $805.00 | Contact Rep |
| EDM | $2,250.00 | 3 Months | per image | $1,800.00 | $1,575.00 | Contact Rep |
| Unlimited Digital Use | $3,750.00 | 6 Months | per image | $3,000.00 | $2,625.00 | Contact Rep |
| Marketing/Advert Use | Per Image | 1+ images | 5+ images | 10+ images | ||
| Brochure/Postcard/Flyer | $2,250.00 | 3 Months | per image | $1,800.00 | $1,575.00 | Contact Rep |
| Print Ads | $3,000.00 | 3 Months | per image | $2,400.00 | $2,100.00 | Contact Rep |
| Billboards/Transit Ads | $3,750.00 | 3 Months | per image | $3,000.00 | $2,625.00 | Contact Rep |
| POS/Packaging | $2,750.00 | 3 Months | per image | $2,200.00 | $1,925.00 | Contact Rep |
| Corporate and Promotional | per image | 1+ images | 5+ images | 10+ images | ||
| Internal Presentation | $750.00 | 12 Months | per image | $600.00 | $525.00 | Contact Rep |
| Internal Newsletter/EDM/Website | $450.00 | 12 Months | per image | $360.00 | $315.00 | Contact Rep |
| Broadcast | per image | 1+ images | 5+ images | 10+ images | ||
| TVC | $1,500.00 | 12 Months | per image | $1,200.00 | $1,050.00 | Contact Rep |
| Broadcast Programming | $750.00 | 12 Months | per image | $600.00 | $525.00 | Contact Rep |
* All images must include at least three (3) easily facially recognisable players in each shot unless player approval received.
** SOO, Test Match and NRL Grand Final Match Vision incur a 20% loading on above prices.